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I was going to write about Communicating with the Media, a nifty tool in the second section of The Transition Companion. I planned a practical exploration of the business of writing press releases and cultivating a positive relationship with local newspapers and radio. But then whilst Becoming the Media - creating the preview issue of the Transition Free Press - I stumbled upon a subject which was closer to home, nearer the bone. More urgent, I reckoned, than raising awareness of our local projects in the mainstream press.
The title of the second chapter is Deepening, and contains some of the harder aspects of Transition. The start up phase of initiatives is often exuberant and exciting. People are attracted to the buzz, full of hope and expectation. They stand up in rooms and declare what we (you) could do. Deepening is when you first hit the wall. Ideas and fancies about downshifting turn out not to be the reality of downshifting. Those big words fade in the light of day. You realise that you have to get on with the people in the room and do the work. Power struggles happen in deepening. Things don't go according to plan. People leave and let you down. You let people down. It's awkward because you don't know anyone in your fledgling initiative that well. The groups start to falter. What do you do?
Celebrating Failure is perhaps the least understood ingredient in the book. Because we live in a culture of success. No matter how we talk about losing being part of the game, it's still losing. Victors take all, stand on the podium crowned with laurels, king of the castle, biggest banker on the block. No one wants to be in the beaten team, on the bottom of the pecking order. But to be in Transition means we have to understand this win-or-lose mindset as an old order we need to transform.
Interviewing Shaun Chamberlin for the paper, he talked about the new book, The Future We Deserve, in which 100 authors write 500 words on their take of the title:
What was interesting in it was dissensus. The recognition that Nature doesn't decide by consensus on the ideal life form before it creates it. It just creates and creates and some things work and some things don’t work and I think Transition follows that “dissensus” approach - we don’t try and have a universal plan for everything. If someone wants to do something they go and do it. As Rob wrote about the punk ethic (here's three chords, now start a band): Here’s three ingredients, go and start a Transition initiative. That is that creative energy that underlies dissensus. Let some of the projects that we undertake thrive and let some of them die and don’t feel that everything we do has to succeed.In a creative frame, you try everything. You start with the idea of communicating some key tips about the media but then a more pressing subject comes up. So you change direction. From the creative perspective everything is material. There is no loss or failure. You carve your piece out of the mud, the clay falls to the ground, you sweep it up and use it again another time. Nothing is wasted. Everything is compost and you need that compost - those past events, meetings, open spaces, clashes, those wasted leaves, those dead heads. You need that stuff to rot down in order grow nourishing and beautiful flowers for the future.
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If we had heart we would realise that everything we do in Transition is to create a future that is not apocalypse, and in many ways we are blind to what this might look like. We are feeling our way ahead and "failures" are merely telling us that some paths are the ones we don't need to go down. Try again. Move your attention somewhere else.
Valuing experience
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Today many of those initiatives do not exist. The initiative I have been in (Norwich) is a shadow of its former self. The 14 groups that began so exuberantly after our Unleashing in 2008 no longer exist. The core group disappeared. The Heart and Soul group faded away. In April the monthly bulletin was not sent out, as it had been for the last three years on the first of every month. No one noticed. Or if they did, they did not say anything.
What does this tell us? Some territories are not fertile ground for Transition. Something holds groups together and if it's missing the group will disband. At some point you realise that you need to put your time and energy into projects that feed back, and not just because you can do them or that you are expected to. You need to go with the spirit of the times, be amongst people who understand that the project matters. That communication matters. That Transition is not a hobby, a once-a-month feel good community thing, it's for real.
Some of this stuff is bitter stuff to swallow. And we don't like bitter, we like the sweet and sugary things in life, the triumphs and the happy moment. But bitter, as all medicine people will tell you, is the taste of the heart. It's what tells you what is good and not good for the system, how you grow up and take responsibility for your actions. How experience teaches us to shift out of being the haughty me-against-Them people who want to rule the universe and become fellows with all beings on the planet.
P.S. There is only one real tip I would add to the media tool in the book and it's this: journalists are people and finding the story is what we really care about.
Photos: Untitled piece by Maria Elvorith for the cover of The Future We Deserve; Banner for February edition of Transition Norwich news bulletin; Transition East Gathering 2009 at Diss; with Alexis Rowell, News Editor of Transition Free Press (photo: Sarah Nicholl)
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